Abstract illustration of a Teckel dog


Eduardo Ferrer, is a context-driven visual communicator and designer specialising in art direction, hails from Barcelona—though a piece of his heart remains in Melbourne.

He is currently working as an Art Director at Genialidades.

His expertise spans branding, packaging design, and advertising, guided by an unconventional, risk-taking approach that sparks emotional connections.

With a background in Communication Design from RMIT Melbourne, Eduardo’s personal practice is rooted in exploring bold solutions that captivate people through engaging, thought-provoking design.


A little more...


For full timelines....Read my CV...
Education
Bachelor of Design (Communication Design) at
 RMIT University, Melbourne

Design experienceGenialidades (Barcelona)
One Small Step Collective (Melbourne)
The Colours Box (Barcelones)
Holmes & Marchant (London)

Select Agency ClientsAmazon Prime
Estrella Damm
Freixenet
Cupra
Lay’s
Soho House

ContactLinkedIn
E-Mail

Everything ElseGive me more...

Personal stuff


I'm a designer passionate about creative and exciting projects. While I have a lot on my plate, I'm always open to new opportunities—feel free to reach out!
Say hi!

©2025 E-Ferrer

 Can Sala

→ Brand identity & label design


Challenge + InsightCan Sala is more than just a cava—it is a legacy of craftsmanship, tradition, and excellence. With a history dating back to 1616, its identity is deeply intertwined with the land, the craft, and the passage of time. The design embraces this heritage and prestige, carefully preserving the essence of the original 17th-century label while elevating it for a modern audience.



ConceptThe logotype, label, and packaging are a tribute to time-honored techniques, echoing the meticulous process behind each bottle. The typography, material choices, and handcrafted finishes reflect the same dedication to quality that defines Can Sala’s winemaking philosophy. The result is a visual identity that exudes authenticity, refinement, and timeless elegance, ensuring that every detail speaks to the brand’s storied past while positioning it as a benchmark of excellence in the world of cava.