Eduardo Ferrer is a Senior Art Director focused on branding and visual identity, based in Barcelona, with experience working across agency and in-house environments.
Bridging creative thinking and execution to build brands that actually work.
He currently works as an Art Director at Genialidades, where he leads creative projects from concept to execution, collaborating closely with teams and clients to deliver clear, consistent and well-crafted work.
His experience includes brand systems, campaigns and packaging, with a strong focus on translating ideas into tangible visual solutions that work beyond the presentation deck.
With a degree in Communication Design from RMIT University in Melbourne, his approach combines creative thinking with practical decision-making, always aiming for work that is thoughtful, relevant and effective in real contexts.
A little more...
RMIT University, Melbourne
One Small Step Collective (Melbourne)
The Colours Box (Barcelones)
Holmes & Marchant (London)
Estrella Damm
Freixenet
Cupra
Lay’s
Soho House
Personal stuff
I'm a designer passionate about creative and exciting projects. While I have a lot on my plate, I'm always open to new opportunities—feel free to reach out!
©2026 E-Ferrer
Bobby’s Sports Bar
→ Brand identity
The brand is a tribute to the golden era of sports—where legendary moments, larger-than-life personalities, and unforgettable rivalries were immortalized in glossy magazines and collectible memorabilia. This visual universe comes to life through contrasting typography, expressive layouts, and punchy, lighthearted messaging, setting the tone for a place where the action never stops.