Eduardo Ferrer, is a context-driven visual communicator and designer specialising in art direction, hails from Barcelona—though a piece of his heart remains in Melbourne.
He is currently working as an Art Director at Genialidades.
His expertise spans branding, packaging design, and advertising, guided by an unconventional, risk-taking approach that sparks emotional connections.
With a background in Communication Design from RMIT Melbourne, Eduardo’s personal practice is rooted in exploring bold solutions that captivate people through engaging, thought-provoking design.
A little more...
RMIT University, Melbourne
One Small Step Collective (Melbourne)
The Colours Box (Barcelones)
Holmes & Marchant (London)
Estrella Damm
Freixenet
Cupra
Lay’s
Soho House
Personal stuff
I'm a designer passionate about creative and exciting projects. While I have a lot on my plate, I'm always open to new opportunities—feel free to reach out!
©2025 E-Ferrer
Bobby’s Sports Bar
→ Brand identity
The brand is a tribute to the golden era of sports—where legendary moments, larger-than-life personalities, and unforgettable rivalries were immortalized in glossy magazines and collectible memorabilia. This visual universe comes to life through contrasting typography, expressive layouts, and punchy, lighthearted messaging, setting the tone for a place where the action never stops.