Eduardo Ferrer is a Senior Art Director focused on branding and visual identity, based in Barcelona, with experience working across agency and in-house environments.
Bridging creative thinking and execution to build brands that actually work.
He currently works as an Art Director at Genialidades, where he leads creative projects from concept to execution, collaborating closely with teams and clients to deliver clear, consistent and well-crafted work.
His experience includes brand systems, campaigns and packaging, with a strong focus on translating ideas into tangible visual solutions that work beyond the presentation deck.
With a degree in Communication Design from RMIT University in Melbourne, his approach combines creative thinking with practical decision-making, always aiming for work that is thoughtful, relevant and effective in real contexts.
A little more...
RMIT University, Melbourne
One Small Step Collective (Melbourne)
The Colours Box (Barcelones)
Holmes & Marchant (London)
Estrella Damm
Freixenet
Cupra
Lay’s
Soho House
Personal stuff
I'm a designer passionate about creative and exciting projects. While I have a lot on my plate, I'm always open to new opportunities—feel free to reach out!
©2026 E-Ferrer
“Souls” wines
→ Brand identity & packaging
It is said that, centuries ago, monks used grapes from these very vines to create sacred brews and healing elixirs. These ancient vineyards have witnessed time and tradition, making them more than just a place of cultivation—they are a testament to a mystical past.
The design captures this aura of mystery and spirituality through a striking contrast of black and white, combined with contemporary typography. Handmade details, such as wax-sealed corks, add a tactile dimension, reinforcing the artisanal nature of the wine and enhancing its enigmatic character.