Abstract illustration of a Teckel dog

Eduardo Ferrer, is a context-driven visual communicator and designer specialising in art direction, hails from Barcelona—though a piece of his heart remains in Melbourne.

He is currently working as an Art Director at Genialidades.

His expertise spans branding, packaging design, and advertising, guided by an unconventional, risk-taking approach that sparks emotional connections.

With a background in Communication Design from RMIT Melbourne, Eduardo’s personal practice is rooted in exploring bold solutions that captivate people through engaging, thought-provoking design.

A little more...

For full timelines....Read my CV...
Education
Bachelor of Design (Communication Design) at
 RMIT University, Melbourne
Design experienceGenialidades (Barcelona)
One Small Step Collective (Melbourne)
The Colours Box (Barcelones)
Holmes & Marchant (London)
Select Agency ClientsAmazon Prime
Estrella Damm
Freixenet
Cupra
Lay’s
Soho House
ContactLinkedIn
E-Mail
Everything ElseGive me more...

Personal stuff

I'm a designer passionate about creative and exciting projects. While I have a lot on my plate, I'm always open to new opportunities—feel free to reach out!
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©2025 E-Ferrer


“Souls” wines

→ Brand identity & packaging

Insight + backgroundThe Animas Collection is a wine series deeply rooted in mysticism and spirituality. The vineyards where these wines originate are not just centuries old—they carry a rich history of legends and esoteric traditions.

It is said that, centuries ago, monks used grapes from these very vines to create sacred brews and healing elixirs. These ancient vineyards have witnessed time and tradition, making them more than just a place of cultivation—they are a testament to a mystical past.

The design captures this aura of mystery and spirituality through a striking contrast of black and white, combined with contemporary typography. Handmade details, such as wax-sealed corks, add a tactile dimension, reinforcing the artisanal nature of the wine and enhancing its enigmatic character.

ConceptThe "Souls" wine label collection is designed to immerse the viewer in a mystical, esoteric, and dark universe, while creating a striking contrast with contemporary typography. This approach generates a visual narrative that evokes mystery and depth, while modern typefaces bring a sense of freshness and relevance, balancing the dark thematic elements.
   
ExecutionThe design captures this aura of mystery and spirituality through a striking contrast of black and white, combined with contemporary typography. Handmade details, such as wax-sealed corks, add a tactile dimension, reinforcing the artisanal nature of the wine and enhancing its enigmatic character.