Eduardo Ferrer, is a context-driven visual communicator and designer specialising in art direction, hails from Barcelona—though a piece of his heart remains in Melbourne.
He is currently working as an Art Director at Genialidades.
His expertise spans branding, packaging design, and advertising, guided by an unconventional, risk-taking approach that sparks emotional connections.
With a background in Communication Design from RMIT Melbourne, Eduardo’s personal practice is rooted in exploring bold solutions that captivate people through engaging, thought-provoking design.
A little more...
For full timelines....Read my CV...
Education
Bachelor of Design (Communication Design) at
RMIT University, Melbourne
Design experienceGenialidades (Barcelona)
One Small Step Collective (Melbourne)
The Colours Box (Barcelones)
Holmes & Marchant (London)
Select Agency ClientsAmazon Prime
Estrella Damm
Freixenet
Cupra
Lay’s
Soho House
ContactLinkedIn
E-Mail
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Personal stuff
I'm a designer passionate about creative and exciting projects. While I have a lot on my plate, I'm always open to new opportunities—feel free to reach out!
Say hi!
©2025 E-Ferrer
6am Fried Chicken
→ Brand identity
Challenge + InsightAs the name suggests, 6AM Fried Chicken is all about bold flavors, rebellious spirit, and an unmistakable edge. Just like the break of dawn when the roosters crow, 6AM is a wake-up call to the fried chicken game, bringing an offer that outshines the competition with quality, personality, and a fresh approach to food delivery.
ConceptEstablished in Paris, the brand draws from the city’s vibrant energy while embracing an irreverent and daring aesthetic. The visual identity is just as striking as the concept itself—disruptive, confident, and unapologetically fresh. From the name and brand identity to the art direction for packaging and photography, every element was designed to create a statement, ensuring that 6AM Fried Chicken isn’t just another food brand—it’s a movement.
